Be clear who the website is for. Your Big Promise.
A clear and straightforward sub-header stating who you help and the unique problem that you solve. (For ex. Online therapy for …)
Address the Challenges Your Clients Are Facing
Begin by acknowledging the challenges your clients are dealing with. Describe common issues they face in a compassionate and understanding tone.
[Issue 1]: [Brief description of this issue, such as persistent anxiety that leaves them feeling drained and on edge.
[Issue 2]: [Brief description of another common issue, like depression that makes it hard to find joy in daily life.
[Issue 3]: [Another relevant issue, like relationship problems that lead to constant stress and conflict.
Empathy Statement: Reassure them that they don’t have to navigate these challenges alone and that you’re here to support them.
Help Them Imagine a Life Where They Feel the Desired Outcome
Paint a picture of the positive changes they can achieve through therapy. Encourage them to imagine a life where their challenges are managed, and they feel more in control, fulfilled, and empowered.
[Positive Outcome 1]: [Brief description, e.g., Feel more at peace with yourself and your surroundings.
[Positive Outcome 2]: [Brief description, e.g., Build stronger, healthier relationships.
[Positive Outcome 3]: [Brief description, e.g., Regain your sense of purpose and direction.- Client Name/Initials
Meet Your Therapist
Introduce yourself and your practice. Highlight your experience, your approach to therapy, and how you help clients overcome their challenges. Focus on creating a warm, personal connection.
Hi, I’m Jill
Personal Introduction: Share your name, experience, and specialization. Mention your approach to therapy and how it aligns with helping clients achieve their desired outcomes.
Visual Prompt: Include a warm, approachable photo of yourself to create a personal connection with the reader.
How I Can Help You?
Describe the services you offer and how each service helps clients address specific issues and achieve their goals. Be clear and concise.
Trauma Therapy
Briefly describe how this service addresses a specific issue and helps the client achieve their goals.
Individual Therapy for Anxiety
Briefly describe how this service addresses a specific issue and helps the client achieve their goals.
Name of
Service 3
Briefly describe how this service addresses a specific issue and helps the client achieve their goals.
Here’s How We’ll Work Together
Provide a clear, simple explanation of your process. Outline the steps clients will take, emphasizing that you’ll support them throughout the journey.
ONE | REACH OUT
Describe the first step—contacting you to discuss their needs and how you can help.
TWO | BEGIN YOUR JOURNEY
Explain that you’ll work together to start the therapy process, tailoring it to their unique situation.
THREE | SEE CHANGE
Reassure them that as therapy progresses, they’ll begin to see positive changes in their life, feeling more balanced and empowered.
What my clients Say
“Pull a few of the most important words above so it’s easy to read at a glance. Then you can put the entire testimonial in the smaller text below so they can read more if they are interested. Try to collect testimonials that are results driven. If you don’t have any, try reaching out to some past clients, they are usually happy to provide one.”
- Client Name/Initials
Pull a few of the most important words above so it’s easy to read at a glance.
Then you can put the entire testimonial in the smaller text below so they can read more if they are interested.”
- Client Name/Initials
“Try to collect testimonials that are results driven. If you don’t have any, try reaching out to some past clients, they are usually happy to provide one.”
- Client Name/Initials
Ready to Take the Next Step?
Encourage the reader to take the next step by scheduling a consultation. Reiterate the benefits of working together and how therapy can help them achieve their desired outcomes.
Introduce your blog as a resource for mental health, well-being, and personal growth. Share a few recent articles to engage and educate your audience.